The Objective: To plan was to target a few of the larger companies in Silicon Valley that our client had been targeting for months with zero results, and use the marketing equation to get an opportunity to implement a Free 264 Point Network Audit to uncover any potential problems within their network.

The Solution: Marketing Strategies Team had the client put together a knock down list of every single client that he thought would be a prime candidate for this Free Network and Security Audit, and developed a series of special postcards and email campaigns that specifically educated business owners and decision makers on how to eliminate every virus, every hacker, and any downtime - forever.  

The Results: After implementing the direct mail and email campaigns that both interrupted and educated the business owners on how to protect themselves from viruses and downtime, our client closed two of the companies within a month of contacting them and added another quick $140,000 of business to his company in one afternoon. The total cost of implementing the email and mailing campaigns was about $678.00 and took a total of seven or eight hours over the phone in the period of a month to get all of the details collected and decide which companies were the best candidates.

See The Design Portolio